By Nicholas André ( January 30, 2025, 10:34 AM EST) -- As we usher in the new year, we also welcome the start of a new generational cohort, Generation Beta or Gen Beta — those born between 2025 and 2039. They follow Gen Alpha, who were born between 2010 and 2024. Generations are shaped by the events, technologies and cultural shifts of their time and a defining feature for Gen Beta will likely be the seamless integration of the digital and physical worlds. With the emergence of each new generation, there is always a discernible change in their cohort’s values and attitudes toward wealth. Let’s explore some of them....