Distinctiveness: What’s it all about and why you need to know

By John McKeown ( October 25, 2019, 1:49 PM EDT) -- Distinctiveness is the essence and cardinal requirement of a trademark. The Trademarks Act provides that “distinctive, in relation to a trademark, describes a trademark that actually distinguishes the goods or services in association with which it is used by its owner from the goods or services of others or that is adapted so to distinguish them.”...