How senior lawyers can leverage their juniors in business development and marketing | Gary Mitchell

By Gary Mitchell ( February 7, 2025, 3:43 PM EST) -- Business development and marketing are critical in attracting and retaining clients in the highly competitive legal industry. Senior lawyers, often occupied with case strategy and client representation, can tap into the potential of their junior associates to build a stronger, more visible presence in the marketplace. By mentoring and collaborating with juniors, senior lawyers can expand their firm’s reach, enhance efficiency and strengthen relationships with existing and prospective clients. Here are ways senior lawyers can effectively leverage juniors for business development and marketing success....