California Pulse

Expert Analysis

• As Attys Adopt Generative AI, 3 Elements Should Be Cardinal

  As the legal world increasingly adopts generative artificial intelligence, lawyers and firms must develop and utilize strong prompting skills, keep a pulse on forthcoming tech evolutions, and remain steadfast to ethical obligations, say Michele Carney at Carney & Marchi and Marty Robles-Avila at BAL.

• Rethinking 'No Comment' For Clients Facing Public Crises

  “No comment” is no longer a cost-free or even a viable public communications strategy for companies in crisis, and counsel must tailor their guidance based on a variety of competing factors to help clients emerge successfully, says Robert Bowers at Moore & Van Allen.

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  Biz Development Tip Of The Month: Prioritize Connections

  One reason business development in the legal industry seems so mysterious is because human relationships are so complex, but lawyers can reorient their thinking in two important ways to drive the process of connecting with new colleagues and contacts, say Jamie Lawless and Angela Quinn at Husch Blackwell.

• Overcoming US Law Firms' Hesitancy To Enter Indian Market

  Successful private equity exits with strong returns have solidified India's buyout market as an increasingly attractive destination for future investments, offering compelling reasons for the U.S. legal community to overcome its caution on the country's markets, says Vaishali Movva at Eimer Stahl.

• Biz Development Tip Of The Month: Make A Plan For The Year

  While firms are busy allocating resources and assessing client demand, individual attorneys should use the start of the year to slow down and create a personal business plan, which can be accomplished with a few steps, say Elizabeth Gooch, Teri Robshaw and Chris Newman at McDermott.

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  Talking Mental Health: Caring For Everyone As A Firm Leader

  Reid Phillips at Brooks Pierce discusses how he manages the pressure of running a law firm, how sources of stress in the legal industry have changed over the past decade, and what firm leaders should do to help manage burnout and mental health issues among employees.

• How Firms Can Use LinkedIn To Aid Marketing Efforts In 2025

  LinkedIn has several features law firms can use to showcase their capabilities and thought leadership to reach prospective and existing clients, including the Event and Live features, says Sofia Millar at Reputation Ink.

• Talking Mental Health: Managing Emotions In Trauma Cases

  Nikki Hurtado at The Ferraro Law Firm discusses what motivates her to represent victims of catastrophic injuries, how she copes with the emotional toll of such cases, and what other attorneys taking on similar cases can do to protect their mental well-being.

• Strategies For Successful Law Firm Mergers In 2025

  Law firms are expected to continue consolidating in the year to come, and because these mergers require a different kind of playbook, firm leaders must carefully consider office culture nuances, professional services economics and talent retention strategy before any merger, say directors at FTI Consulting.

• Making Legal Cents: Winning More Work In A Crowded Market

  In a market where clients have more options, tighter budgets and higher expectations, firms must figure out how to differentiate themselves without discounting their rates, and several practical strategies for pitching, pricing and early-engagement communication can help, says Shireen Hilal at Maior Strategic Consulting.

• Best Practices For Implementing Firm Revenue Cycle Roles

  Law firm revenue cycles are becoming more complex and time-consuming, but hiring dedicated revenue cycle personnel can help streamline the process and reduce the burden on attorneys, says Christine Indiano at Harbor Global.

• Tips For Constructing Your Small-Law Exit Strategy

  By initiating planning and processes to evaluate personal retirement goals and firm value early, longtime solo practitioners and small-firm owners can unlock a range of possibilities and potential buyers, setting up for a profitable exit and a rewarding transition, says Brent Daub at Gilson Daub.

• Tips For Persuasive Briefs Beyond The Argument Section

  When crafting an appellate brief, the focus for most lawyers is the argument section, but other sections also offer strategic opportunities to shape the court's perception of the case and favorably frame the issues, say attorneys at Frost Brown.

• Ask A Mentor: Is Secondment A Good Career Move?

  Kate Driscoll at Morrison Foerster suggests six questions to help candidates evaluate whether a secondment will benefit their career.

• 3 Trends Reshaping Chief Marketing Officer Appointments

  Recent approaches to hiring chief marketing officers demonstrate how firms are reimagining their marketing and business development frameworks to stay competitive and responsive to evolving client needs, says Murray Coffey at M Coffey.